Creative Director / Copywriter /
Brand Consultant
www.linkedin.com/in/jefferyberry/
Now, what is it that I do, exactly?
I conceive, write, and design persuasive
messaging strategies for advertising and marketing. I have built and managed numerous
creative departments, ad agencies, and brand programs. I have written and produced
dozens of web sites, over 500 TV spots, hundreds of print, radio, direct, and
online campaigns for global, national and local clients. I have assisted companies
define, transform, and express their brands, changing the brand names of many. And I wrote a best-selling book about how to persuade.
In the course of my career, I have helped
my clients, in toto, make close to $70 billion in sales. But who's counting?
For which clients have I done it?
I’ve worked with giant clients with established brands and start-ups with absolutely no brands at all. I’ve worked on brand positions for companies as diverse as Lockheed, Hilton, Agilent, and McDonald’s. I’ve helped small brands, start-up brands and non-profits in every conceivable industry. Don’t like to drop names…but why not?
Aerospace / Defense: Lockheed, McDonnell Douglas, Allied Signal, Northrop, GE Flight, Honeywell
Automotive: Toyota, Honda, Buick, Suzuki, Thomason Auto Group, G.I.Joe's Sports & Auto Stores
B2B: Agilent, Lockheed, McDonnell Douglas, Northrop, Allied Signal, GE Flight, Rentrak, Unicru, Henry V Events, Regence BlueCross/BlueShield, Healtheon, Visa, Vigilant, Intel, Tektronix, Digimarc, SSI Shredding Systems, Louisiana Pacific
Business & Legal Services: Vigilant Counsel for Employers, Henry V Events, Ferguson Leadership, Unicru, Shenker Bonaparte Law, BC Group, Virtual Venues
Education: USC Viterbi School of Engineering, Bookbyte, Learning Internet, Catlin Gabel School
Death: Forest Lawn Mortuaries
Energy: Getty Oil, ARCO, Bonneville Power, Future City Solar
Entertainment: ABC, KRON-TV, KRTH-LA, Marine World Africa, Rentrak, Knott's Berry Farm, Oregon Ballet Theatre
Financial: Barclay's Global Investors, Visa, Bank of America, Crocker Bank, Security Pacific, Glendale Federal, Key Bank, Bank of Hawaii, Bidwell & Co, Aruba Bank
Food Service: McDonald's, Starbucks, El Pollo Loco, KFC, Charthouse, Newport Bay, Standford's Restaurants, Paradise Bakery, Islands, Taco Time
Health Care: Regence BlueCross BlueShield, Health Republic Insurance, Baxter Travenol, Vancouver Clinic, Children's Hospital of Dallas, HealthNet, Centinela Hospital, Republic Health, Healtheaon, Glycominds, Rose Springs Wellness Centers, ODS Health Insurance, DNA Sciences
Heavy Industry: SSI Shredding Systems, Louisiana Pacific
Online Services: DNA Sciences, Healtheon, Verde, ThinkStream, Rulespace, Driveway, Booksmart
Packaged Goods: Nestlé, Coca Cola, Contadina Fresh, Scripto, Nissin Foods, Carnation, Tillamook, Franz Bakery
Public Service: United Way, Audubon Society, Oregon Public Broadcasting, Raphael House, Catlin Gabel Rummage Sale, Portland Rescue Mission, Oregon Ballet Theatre, The Mazama Foundation, City of Tigard
Retail: G.I.Joe's Sports & Auto, Rejuvenation, Thriftway Markets, Ralph's Supermarkets, Sentry Markets, Ole's Home Centers
Sports: L.A. Lakers, L.A.Kings, Sandvik Golf, Cleveland Golf
Tech: Agilent, Intel, Samsung, Tektronix, Lockheed, Allied Signal, Lightware, Gaia Software,
Now Software, Mentor Graphics, Tripwire, Digimarc, Honeywell
Travel & Leisure: Hilton, Westin, Flamingo Hilton, Cleveland Golf, Sandvik Golf,
Knott's Berry Farm, Marine World Africa, Virtual World,
Where did I learn to do it?
What awards have I won doing it?
- Clios
- Communication Arts Advertising Annual
- Best in the West
- Beldings (LA Advertising Club)
- Roseys (Portland Ad Federation)
- Obies
- Webbys
- Addys,
- NY Festival
- AAAA
