Outdoor boards from the '80s. Rob Ingalls and Bob Gerke as writers. Me as Art Director.
The principle of effective outdoor, since you've got just 7 seconds to grab their attention on the freeway, make it quick and extend the range of eyeball acquisition by a thousand feet (and several seconds) or so...unlike so many outdoor boards today, which are so busy and confusing to read. This advertising was so decisive in bumping quarterly sales for McDonald's in Southern California that our creative director, Brad Ball, was soon snatched up by MdD corporate to head their whole advertising division.
Print ad supporting McDonald's sponsorship of the 1984 LA Olympic Games. Bob Gerke writer. Me as Art Director.
TV Spot from the same period. Bob Gerke as writer, me as Art Director.
