Bor-ing!

  Let’s see,   how can I make this cover page enticing? Given that people hate reading cover pages. Almost as much as they hate stopping t...

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    L ockheed had identified 23 government contracts it wanted to win. And not only win, but keep funded. Our target audience was small: memb...
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      The ad that made grown engineers cry. You remember McDonnell Douglas, creators of such legendary aircraft as ...
  • Lockheed
      I was hired by the McCann Erickson office in Los Angeles to write for their client, who was notoriously demanding and hard to please, evid...