My creative partner at the time, John Espinoza, and I created a pitch for the airline AeroMexico.
The Mexican national airline wanted to get its message across that it was one of the most luxurious airlines in the Western Hemisphere...oh, and with the world’s highest on-time record. And they wanted to actively advertise in the United States.
Our campaign set up the premise that the airline’s mandate for luxury and on-time service came from higher authorities, namely, Aztec Gods. The slogan: "Divine Travel"
It was also so much fun inventing these fictional Mezo-American deities.
