A campaign designed to inform people about the then-new Orthopedic Services at the Vancouver Clinic in Washington. Showing you can even have fun with accidents. As one who unexpectedly broke his leg in seven places while walking on flat ground appreciates (on black ice, admittedly). But who expects to break their leg?
Bor-ing!
Let’s see, how can I make this cover page enticing? Given that people hate reading cover pages. Almost as much as they hate stopping t...
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L ockheed had identified 23 government contracts it wanted to win. And not only win, but keep funded. Our target audience was small: memb...
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The ad that made grown engineers cry. You remember McDonnell Douglas, creators of such legendary aircraft as ...
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I was hired by the McCann Erickson office in Los Angeles to write for their client, who was notoriously demanding and hard to please, evid...