Lightware make high-res projectors for computers, games, and other professional presentations. When my partner Cheryl Vandemore and I founded Elvis & Bonaparte Advertising, they were one of our first startup clients. We and our team of very sharp creatives (Dave Helfrey, Stacy Bolt, Marie Murphy, Tim Curran, and Rita Veisbergs) came up with a humorous campaign of fold-out direct mailers and trade print ads to promote these new machines,
Fold-out Direct Mailers
Trade Magazine Ads
