Thiftway Markets is a franchise chain of small, family-owned grocery stores in the Pacific Northwest. I loved this company. Loved them as a client. Loved shopping at their stores... before Whole Foods (a subsidiary of Amazon) bought out most of their locations and replaced them. When the agency I was creative director for had them as a client, my team had a daunting task. They had almost no money for production. We needed to come up with a memorable but incredibly inexpensive way to make TV spots for them.
We used humor, as usual. And the result was these spots won Best-in-the-West and the Portland Ad Federation Rosey Awards. As creative director, I also had one of the best creative teams in Karen Kemp, Linda Lawyer, Kathy Stipe, and incredibly resourceful young producer Jill Andresevic.
