Tektronix is a Portland, Oregon-based tech company specializing in test & measurement instruments--you know, sexy things like oscilloscopes, and emulators and signal analyzers and video editing machines, and...oh...oscilloscopes (I mentioned that already, didn't I?).
As
one of our newly-founded ad agency Elvis & Bonaparte's first
accounts, we endeavored to show them that we could use humor and
creativity to sell oscilloscopes and editing machines to end-users like
video production companies. Our brand position was that Tektronix
welcomed all challenges, hence our tagline, "Bring it on!" Cartoons done
by our excessively talented art-director, Dave Helfrey.
